Living in Peru : your everyday companion

Health | June 30, 2011 [ 10:23 ]

Demand for healthy beverages in Peru is growing faster than for soda

LivinginPeru.com

The demand for healthy beverages in Peru is growing faster than for soda because the former is a relatively new category in the local market, said the Ajegroup in Peru.

Ajegroup executive vice president, Gonzalo Begazo, said that when a new product is introduced it can get a explosive start, according to the laws of the market.

"So with soft drinks you have an established practice to which all that can be added is promotions and advertisement," Begazo told Andina.

In this regard, the Peruvian consumer is increasingly consuming new, innovative and healthy products.

Gonzalo Polanco, marketing manager for Ajeper, explained in 2009 that in the domestic market there are few brands of healthy beverages, but for two months, when the company launched Free Tea, sales have been higher than projected.

"According to the great reception given to Free Tea in a few months, we can deduce good performance with other brands in this category," he said.

He said that unlike soft drinks, water, juices and nectars, these drinks have properties beneficial to health.

Ajeper Free Tea Light is made with green tea extract and lemon and also has no preservatives, caffeine or sugar.

He said that individuals between 18 and 24 years of age are more likely to by this type of product because he says consumers at that age take a greater awareness of their health.

 | | | |

  Latest news

• Lima : After 6 years, LivinginPeru.com will close on July 27th
• Travel & Tourism : UGM will evaluate plan to solve limited access to Machu Picchu
• Travel & Tourism : 130 pct increase in tourists visiting Machu Picchu, Peru
• Mining & Energy : 600,000 new natural gas connections for households in Lima
• International Relations : United States greets Peru on 190th independence anniversary

1 Comment

# lip fusion says :
July 27, 2011 [ 5:13 ]

IT IS VERY GOOD INFORMATIVE SITE AND CONTAINNING NICE INFORMATION ABOUT HEALTH AND NUTRITION THANKS

Add your comment

Name

Email

Notify me via e-mail of new comments to this entry

Code :

Comment

• Comments are the property of their respective authors, and LivinginPeru.com is not responsible for the content of these comments
• Only comments in English will be published
• Por ahora solo se permiten comentarios en ingles.
• Any offensive, injurious, profane or disrespectful comments will not be published
• You must include a real email address (this WILL be verified) for your comments to be published
• Repeat comments, or comments of a similar nature written by the same person will not be published
• All comments are sent to a moderator before publication
• Referring to the topic indicated in the article will increase your chances of publication
• Repeat offenses of the above guidelines will result in the removal of your ability to comment