Food | June 27, 2011 [ 14:26 ]
Centennial Macchu Pisco sour competition visits New York CityAndina
|The fabulous pisco sour. (Photo: Living in Peru archive)
Macchu Pisco LLC and the Consulate General of Peru in New York are launching their search for the "Centennial Macchu Pisco Sour” to commemorate the 100th anniversary of Machu Picchu’s re-discovery by American archeologist Hiram Bingham.
On July 5, the company will be hosting a competition in their nationwide search for America’s top mixologists at Pio Pio (in New York City's Hell's Kitchen) from 3 p.m. until 5 p.m.
This competition hopes to find the ultimate liquid incarnation of Machu Picchu to commemorate not only its re-discovery but also the rich Inca heritage surrounding this 7th New Wonder of the World.
Since this is not merely a simple cocktail competition but rather a cultural event, the New York winner, along with all other city winners, will go on to Lima, Peru this fall where the final round of the competition will take place.
The grand-prize winning cocktail will be crowned as the official “Centennial Macchu Pisco Sour”, and its creator will then travel to Cusco where he/she will stay at the 5-star El Monasterio Hotel, continuing to Machu Picchu itself via the famed Hiram Bingham train that is part of the historic line of Orient-Express trains.
Company founder, Melanie Asher, expressed the importance of involving the New York bartending community in this initiative, saying, “New York was one of our first markets in the US and is today at the epicenter of the most cutting-edge mixology experimenting with pisco."
Innovators from the cocktail scene in New York City will be participating, including Death & Co., Dutch Kills, Employees Only, Jack the Horse, Fort Defiance and Eleven Madison Park.
Macchu Pisco entered the US market 5 years ago and is today one of the leading exporters of pisco, due in large part to their success in national competitions, most recently the Ultimate Cocktail Challenge where it was awarded a 95-point score and deemed the “Extraordinary” choice for making classic Pisco cocktails.
Lizzie Asher, president of Macchu Pisco said, “While we toast to one Peruvian treasure being re-discovered by an American, likewise we can say that Peruvian pisco is being put on the map thanks to bartenders who embody Hiram Bingham’s spirit of adventure.”
After New York, the competition will travel to Washington D.C., Boston, San Francisco, Los Angeles and Las Vegas.