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July 11, 2011 14:02:23

Retail in Peru and beyond

Plaza Vea, Arequipa. (Photo courtesy of Gustavo Alayza)

By Beatrice Ciabatti

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April 26, 2011 22:05:16

Why Peru corner stores continue to beat supermarkets

A bodega in Peru: the little corner stores maintain a majorty market share of consumer goods purchases, despite the growing prevalence of supermarkets. (Photo: José Antonio Galloso via Flickr)

By Beatrice Ciabatti

Last year 143 new supermarkets, hypermarkets and convenience stores opened in Peru, yet these new openings don’t even tickle the 65,000 traditional bodegas, or corner stores, that garner 70% of total revenues of consumer products. The bodegas are not very big, in fact 61% of them are not larger than a single room, according to Alberto Haito of Arellano Marketing, whose data I use here.

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March 28, 2011 13:40:46

INTERVIEW: Pardo's Chicken of Peru turns 25

Willy and Elsa Wong started Pardo's Chicken 25 years ago. The pollo a la brasa chain is now in the U.S., Mexico and Chile.

By Marie Alvarez-Calderon

While talking with some of my tai chi friends the other day, I was surprised to find out that the slender blond in front of me was Elsa Wong, wife of the founder of Pardo’s Chicken, Willy Wong.

I couldn’t believe my good fortune, as this restaurant is popular with both Peruvians and non-Peruvians, both here and abroad. Of course I was curious about how they got started, so I began asking a few questions.

When and where did you open the first Pardo’s Chicken?
We are right now beginning to celebrate our 25th year in operation. We opened our first Pardo’s in 1986 on Avenida Pardo, the heart of Miraflores.

Did you begin this business alone?
No, my husband Willy founded Pardo’s Chicken with two partners: Antonio Ortiz and Raul Nuñez. Unfortunately, Raul has since passed away. But we remain business partners and friends with Antonio and his wife until this day.

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February 8, 2011 15:07:37

Unilever Peru's CEO: "We want to get closer to our consumers"

By Azucena León for El Comercio
Translated and edited by Jorge Riveros-Cayo

After some months in the country Hans Eben feels he has become acquainted with the local market. “2010 was a good year,” he says, but 2011 will be more challenging. He has marked some long-term goals for Peru’s Unilever: double its market in five years and adequate its products to local demand, seeking to increase their consumption and frequency of use.

Unilever in Peru
Hans Eben, 40, is Chilean, with postgraduate studies at Kellog University in Chicago. He has worked 15 years for Unileveler. (Photo: El Comercio)

How did you to get acquainted with the Peruvian market?

Go directly to the field. During these months, I’ve concentrated part of my time visiting different markets in Lima and some other cities like Trujillo and Arequipa. It is indispensable to feed on what is going on through this channel because it enables you to understand your consumer.

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December 8, 2010 14:57:54

The top 35 places to work in Peru


Click here to see the full ranking of top employers in Peru.
Last week the Great Place to Work Institute released their annual survey of the best places to work in Peru. Out of a survey of 140 participating companies, the top five companies are as follows: Sodimac, IBM, JW Marriot, Interseguro and J&V Resguardo.

See the complete list here, along with information about the companies.

The Great Place to Work Institute uses standardized employee surveys such the Trust Index and Culture Audit, along with other benchmark statistics about the company.

More than 120,000 employees took the survey this year, up from 95,000 in 2009.

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November 30, 2010 10:29:58

For Peru exports, specialize in tradition and authenticity

By Beatrice Ciabatti

Beatrice Ciabatti.

Last month I was in New York City and suddenly I felt the desire to walk into one of the huge supermarkets. Strolling down its aisles, I was astonished: Never before had I seen so much perfection in a single place: faultless round red apples all looked alike, evergreen vegetables, absolutely well shaped bread, products flawlessly stacked on the shelves, neat displays. Everything was perfect. But then I thought to myself, what about authenticity?

As a consumer I started to feel suspicious and started to wonder how much of what I was seeing was real. I couldn’t stop thinking that all that food had been manipulated to look brighter and fresher, rounder, and yes, perfect. Nowadays we have an increasing need to know what's real and authentic. Nothing is ever perfect, and even when it appears to be so, we are subconsciously looking for the defect. This is because the world around us is imperfect and its beauty relies on its imperfection.

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November 24, 2010 12:27:19

Expert in quality management to lead seminar in Lima

From Dec. 9-11, Jordi Mauri, expert on planning and quality improvement for business, will lead a seminar in Lima, Peru. Read about his model for improving human resources.

Text by Jordi Mauri
Translated from Spanish by Gonzalo Pérez

Jordi Mauri.
In 1988, fourteen of the most important European companies, by size and market position, created the European Foundation for Quality Management (EFQM) in response to the Deming Award in Japan (1951) and the Malcolm Baldrige National Award in the United States (1987).

The EFQM model incorporates the parameters needed to independently evaluate those factors that it identifies as generators of higher performance.

Human resource executives view the model as a high potential tool for the comprehensive management of human capital. Employees from all levels of the organization participate in forming the vision and positioning of the organization, building up the motivation needed to take the company to excellence.

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November 16, 2010 16:29:23

CADE 2010: News from Peru's business executive conference
Peru's Annual Conference of Executives, CADE for its acronym in Spanish, met from Nov. 11-13 in the city of Urubamba. This year's theme was competitiveness, and the keynote speaker was an expert on the topic: Michael Porter of the Harvard Business School.

Below are a collection of articles and interviews from our correspondent Mario Sandoval.   

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October 21, 2010 18:05:22

Peru's consumer protection law seeks to speed small complaints

Peru's new consumer protection code includes a procedure that aims to speed small complaints. Lima-based lawyer Sandra Chicoma tells us more here.

By Sandra Chicoma

peru's new consumer protection law
Sandra Chicoma.

Consumers in Peru who consider any of their rights to have been affected can initiate an administrative disciplinary proceeding before Indecopi, Peru’s agency for intellectual property rights.

Although the deadline for processing an administrative penalty procedure is 120 working days, this term is sometimes exceeded due to high case loads at Indecopi. Simple disputes sometimes take up to one year to be resolved. For instance, a consumer complaint related to a defective water heater may last nine months; in extreme cases, it may last up to a year. Waiting such long periods of time might eventually frustrate consumers and discourage them to file complaints in the future.

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September 28, 2010 13:04:48

Inside look at tax law when selling properties in Peru

If you are a foreigner in Peru buying or selling properties, be aware of the tax laws. Read more here.

Rodrigo Flores Benavides.
By Rodrigo Flores Benavides

For many years, Peru has been experiencing sustained economic growth with the real estate and construction sector one of its primary drivers. This dynamic growth has led to increased transactions as companies and individuals look to take advantage of this growth by investing in real estate.

For those wishing to participate in this booming area of Peru’s economy it is important to consider the tax implications of real estate transactions, especially any individual tax obligations that might arise when buying or selling in Peru’s real estate market.

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