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July 26, 2011 14:39:14 | in tourism

Fiestas Patrias show economic potential of domestic tourism in Peru

peru
Buses bound for Huancayo (Photo: El Comercio) 


By LivinginPeru.com

It’s fair to say that the stereotypical tourist in Peru is a foreigner. Mention tourism here, and people will imagine the Israeli backpacking on the Inca trail, the young German mountain climbing in Huaraz, the retired British couple bird-watching in Manu, or the American college students at Calle de las Pizzas. They will probably not think about the family from Surco visiting Huancayo.

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July 20, 2011 10:52:22 | in finance, stock market

Peru stock market calms towards inauguration of Humala

peru
The Lima Stock Exchange reacted negatively on news of leftist Ollanta Humala's election, but has recovered to pre-election levels as the incoming president signals a centrist approach. (Photo: LivinginPeru.com)


By Carlos Arias Vernal

Since March 2011, the Peruvian economy has decelerated as a result of a halt in private investment. Many companies have withheld from doing further investments until having more clarity about how the new government is going to handle the economic policy.

The Peruvian economy has been growing at an average rate of 5.7% over the last 10 years and at a rate of 7.2% over the last 5 years. In order to keep growing at a significant pace it needs to keep private investment engaged.

This deceleration is in great part a result of the perception of incoming president Ollanta Humala's changing messages.

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July 18, 2011 16:55:00 | in marketing

Facebook and more: Social networking in Peru

peru
Photo by Joseph Hall (www.josephhall.org)

By Beatrice Ciabatti

A few years ago, it was not essential for us marketing managers to master social networking; it was enough just to know the very basics. Sometime over the last couple of years, however, this changed, and social media has become central to marketing plans.

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July 11, 2011 14:02:23 | in General

Retail in Peru and beyond

peru
Plaza Vea, Arequipa. (Photo courtesy of Gustavo Alayza)

By Beatrice Ciabatti

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July 6, 2011 11:52:06 | in agriculture

Machu Picchu centennial signals boom times for Cusco's hotels

peru
Inkaterra La Casona Hotel, Cusco (Photo: Carsten Korch)

By LivinginPeru.com

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June 1, 2011 13:54:38 | in agriculture

INTERVIEW: Revolutions Peru builds villas in south Lima beach

peru
Ventanas al Mar condominion project, located on the Sarapampa beach, at kilometer 109 of Peru's Panamerica Sur Highway. (Photo: Revolutions Peru)


By Diego Fornari

Peru’s presidential election is being closely watched by both domestic and foreign investors in Peru and throughout Latin America, who generally speaking, would favor a win by Keiko Fujimori, the center-right candidate.

One of those investors is Revolutions Peru LLC, a commercial real-estate company with four major projects in the southern coastline of Peru.

Heading Revolutions Peru is CEO John Reynolds. Since 2004, John has overseen La Huaka Hotel, Spa & Casino project in Asia, Peru, and is currently in the process of supervising the Vista Pacifico Hotel, Las Terrazas, and Ventanas al Mar, projects, all valued at more than $40 million.

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May 31, 2011 14:33:28 | in economy

2011 Peru elections: What are the best case scenarios for investors?

peru
Growth in the Lima Stock Exchange over the past year. The dip seen was on Monday, April 11, after Humala and Fujimori passed to the second round of elections. (Image taken from Bloomberg.com)


By Kelly Giem

Unlike most developed countries, Peru’s 2011 election represents a crossroads for the future of Peru’s investment potential and in turn its future economy. At the moment the world knows more about the worst case scenarios and pasts with troubling histories for both candidates than they do the potentials that both parties hold.

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May 11, 2011 9:24:54 | in marketing

Analysis: PromPeru's ad campaign a success

peru
The general feeling after watching PromPeru's video is “I am proud to be Peruvian,” writes Beatrice Ciabatti. Here, spectators at the launch event. (Photo: PromPeru)


By Beatrice Ciabatti

For the Peru brand to be successful, after the launching of the national brand, step two was to begin an internal ad campaign, (thus a campaign whose target are Peruvians), with the goal of raising awareness of the national brand and for Peruvians to own the concept themselves, and identify with the Peru brand. For this to happen it was essential that the ad campaign reflect the spirit of the people and build agreement and commitment amongst Peruvians before heading to win over world markets.

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April 26, 2011 22:05:16 | in General

Why Peru corner stores continue to beat supermarkets

peru
A bodega in Peru: the little corner stores maintain a majorty market share of consumer goods purchases, despite the growing prevalence of supermarkets. (Photo: José Antonio Galloso via Flickr)


By Beatrice Ciabatti

Last year 143 new supermarkets, hypermarkets and convenience stores opened in Peru, yet these new openings don’t even tickle the 65,000 traditional bodegas, or corner stores, that garner 70% of total revenues of consumer products. The bodegas are not very big, in fact 61% of them are not larger than a single room, according to Alberto Haito of Arellano Marketing, whose data I use here.

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April 20, 2011 12:03:49 | in finance, stock market

Prima AFP, Peru’s biggest pension fund, bets on price rebounds

By John Quigley
Bloomberg.com 


peru
Alejandro Perez-Reyes, head of investments at Prima AFP, in a 2010 TV interview.

Prima AFP, Peru’s biggest pension fund manager, is taking advantage of the biggest stock selloff in more than two years and declines in the country’s bonds and currency to buy assets as a bet prices will rebound after presidential elections.

Stocks are undervalued after the country’s benchmark index plunged 8.9 percent last week following candidate Ollanta Humala’s victory in the first-round ballot, said Alejandro Perez-Reyes, head of investments at the Lima-based company.

Foreign investors have fled Peruvian securities on concern that a Humala victory may stunt economic growth and sap profits in the mining and energy industries, Perez-Reyes said.

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